{"id":27036,"date":"2021-08-26T12:00:00","date_gmt":"2021-08-26T16:00:00","guid":{"rendered":"https:\/\/quebecorem.jnv.dev\/?p=27036"},"modified":"2022-09-23T11:00:57","modified_gmt":"2022-09-23T15:00:57","slug":"the-fight-for-tv-ratings-is-in-full-swing","status":"publish","type":"post","link":"https:\/\/quebecorexpertisemedia.com\/en\/the-fight-for-tv-ratings-is-in-full-swing","title":{"rendered":"The fight for TV ratings is in full swing"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"27036\" class=\"elementor elementor-27036\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8781b84 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8781b84\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1da1ca2c\" data-id=\"1da1ca2c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5f3dbbf1 elementor-widget elementor-widget-menu-anchor\" data-id=\"5f3dbbf1\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"CONSUMER\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a49e3cf elementor-widget elementor-widget-menu-anchor\" data-id=\"4a49e3cf\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"INNOVATION\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19dc5e41 elementor-widget elementor-widget-heading\" data-id=\"19dc5e41\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-medium\">MEDIA INNOVATION<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-34444311 elementor-widget elementor-widget-text-editor\" data-id=\"34444311\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Although the past decade has seen various new electronic devices entering our homes, there\u2019s one appliance that never goes out of style: the TV set, which still has its place in the middle of the living room. But despite appearances, the reality is quite different: TV sets no longer play the same role as they did for the generations of yesteryears.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19a2a9cc elementor-widget elementor-widget-heading\" data-id=\"19a2a9cc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-medium\">Video content consumption is not slowing down, and even though consumers\u2019 attention is fractured, TV still reigns\n\n\n\n\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-25382fa6 elementor-widget elementor-widget-image\" data-id=\"25382fa6\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/quebecorem.jnv.dev\/wp-content\/uploads\/2022\/08\/Capture-decran-2022-08-04-115807.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Quebecers\u2019 video consumption habits : \u00a0\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjcwNDcsInVybCI6Imh0dHBzOlwvXC9xdWViZWNvcmV4cGVydGlzZW1lZGlhLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyMlwvMDhcL0NhcHR1cmUtZGVjcmFuLTIwMjItMDgtMDQtMTE1ODA3LmpwZyJ9\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1235\" height=\"430\" src=\"https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/08\/Capture-decran-2022-08-04-115807.jpg\" class=\"attachment-full size-full wp-image-27047\" alt=\"Quebecers\u2019 video consumption habits : \u00a0\" srcset=\"https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/08\/Capture-decran-2022-08-04-115807.jpg 1235w, https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/08\/Capture-decran-2022-08-04-115807-300x104.jpg 300w, https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/08\/Capture-decran-2022-08-04-115807-1024x357.jpg 1024w, https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/08\/Capture-decran-2022-08-04-115807-768x267.jpg 768w\" sizes=\"(max-width: 1235px) 100vw, 1235px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18f9537 elementor-widget elementor-widget-text-editor\" data-id=\"18f9537\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Sources\u00a0: Vividata Printemps 2021, PQ fr, 14+ \/ Stryve marketing, <i>Why more Canadian businesses should be taking advantage of Connected TV<\/i>, mars 2021<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d49717e elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"1d49717e\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2508f846 elementor-widget elementor-widget-heading\" data-id=\"2508f846\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-medium\">More multi-faceted than ever before <\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b1d560e elementor-widget elementor-widget-text-editor\" data-id=\"2b1d560e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>If the TV set has managed to keep its preferred spot in the home, it\u2019s thanks to the new features that come with connected TV. With <strong>1 out of 2 Quebecers<\/strong> owning this type of device, connected TV is already making its mark. In fact, the penetration rate is expected to reach <strong>83%<\/strong> in the country by 2023!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-136995c8 elementor-widget elementor-widget-heading\" data-id=\"136995c8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-medium\">The 6 major engagement drivers for television\n\n\n\n\n\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-619543a2 elementor-widget elementor-widget-image\" data-id=\"619543a2\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/quebecorem.jnv.dev\/wp-content\/uploads\/2022\/08\/Capture-decran-2022-08-04-120230.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"The 6 major engagement drivers\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjcwNDksInVybCI6Imh0dHBzOlwvXC9xdWViZWNvcmV4cGVydGlzZW1lZGlhLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyMlwvMDhcL0NhcHR1cmUtZGVjcmFuLTIwMjItMDgtMDQtMTIwMjMwLmpwZyJ9\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1241\" height=\"342\" src=\"https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/08\/Capture-decran-2022-08-04-120230.jpg\" class=\"attachment-full size-full wp-image-27049\" alt=\"The 6 major engagement drivers\" srcset=\"https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/08\/Capture-decran-2022-08-04-120230.jpg 1241w, https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/08\/Capture-decran-2022-08-04-120230-300x83.jpg 300w, https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/08\/Capture-decran-2022-08-04-120230-1024x282.jpg 1024w, https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/08\/Capture-decran-2022-08-04-120230-768x212.jpg 768w\" sizes=\"(max-width: 1241px) 100vw, 1241px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9ffc353 elementor-widget elementor-widget-text-editor\" data-id=\"9ffc353\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Source\u00a0: Nielsen, <i>Tracking the evolution of global tv viewing<\/i>, August 2021<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c9e4d8 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"3c9e4d8\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7df0533 elementor-widget elementor-widget-heading\" data-id=\"7df0533\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-medium\">Connected TV: a complex arena<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f8baab elementor-widget elementor-widget-text-editor\" data-id=\"1f8baab\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>There\u2019s no lack of players in the heated battle for ad dollars in connected TV! YouTube, an online video staple, is having trouble finding its place: it does not have a measuring method compatible with that of traditional TV, and it tends to go overboard with ad frequency.<\/p><p>Furthermore, over-the-top platforms still have their work cut out when it comes to offering an optimal advertising environment. Viewing experience quality, adequate reach-frequency, and appropriate use of user data are three major challenges faced by OTT providers!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>MEDIA INNOVATION Although the past decade has seen various new electronic devices entering our homes, there\u2019s one appliance that never goes out of style: the TV set, which still has its place in the middle of the living room. But despite appearances, the reality is quite different: TV sets no longer play the same role [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":27039,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[108],"tags":[],"class_list":["post-27036","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-medias-innovations-and-marketing"],"acf":[],"_links":{"self":[{"href":"https:\/\/quebecorexpertisemedia.com\/en\/wp-json\/wp\/v2\/posts\/27036","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/quebecorexpertisemedia.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/quebecorexpertisemedia.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/quebecorexpertisemedia.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/quebecorexpertisemedia.com\/en\/wp-json\/wp\/v2\/comments?post=27036"}],"version-history":[{"count":0,"href":"https:\/\/quebecorexpertisemedia.com\/en\/wp-json\/wp\/v2\/posts\/27036\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/quebecorexpertisemedia.com\/en\/wp-json\/wp\/v2\/media\/27039"}],"wp:attachment":[{"href":"https:\/\/quebecorexpertisemedia.com\/en\/wp-json\/wp\/v2\/media?parent=27036"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/quebecorexpertisemedia.com\/en\/wp-json\/wp\/v2\/categories?post=27036"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/quebecorexpertisemedia.com\/en\/wp-json\/wp\/v2\/tags?post=27036"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}