{"id":26854,"date":"2021-10-28T09:43:00","date_gmt":"2021-10-28T13:43:00","guid":{"rendered":"https:\/\/quebecorem.jnv.dev\/?p=26854"},"modified":"2022-09-23T11:00:29","modified_gmt":"2022-09-23T15:00:29","slug":"olfactory-marketing","status":"publish","type":"post","link":"https:\/\/quebecorexpertisemedia.com\/en\/olfactory-marketing","title":{"rendered":"Olfactory marketing"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"26854\" class=\"elementor elementor-26854\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ea1b5ed elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ea1b5ed\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-32d4a7c3\" data-id=\"32d4a7c3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3766ab43 elementor-widget elementor-widget-menu-anchor\" data-id=\"3766ab43\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"CONSUMER\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-36dd5f6c elementor-widget elementor-widget-menu-anchor\" data-id=\"36dd5f6c\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"INNOVATION\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-71248e74 elementor-widget elementor-widget-heading\" data-id=\"71248e74\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-medium\">a new trend with flair<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d4d18c2 elementor-widget elementor-widget-text-editor\" data-id=\"6d4d18c2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Smell is definitely not the most commonly used sense when it comes to marketing . . . and the obligatory face masks haven\u2019t helped at all! And yet, smell is a very powerful sense, capable of making us relive special moments\u2014which is why some brands have taken to making olfactory marketing a part of their business plan.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-49d96be9 elementor-widget elementor-widget-image\" data-id=\"49d96be9\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/quebecorem.jnv.dev\/wp-content\/uploads\/2022\/08\/Capture-decran-2022-08-03-094157.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Of our 5 senses, smell is the most intimately linked to emotion and memory.\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjY4NjYsInVybCI6Imh0dHBzOlwvXC9xdWViZWNvcmV4cGVydGlzZW1lZGlhLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyMlwvMDhcL0NhcHR1cmUtZGVjcmFuLTIwMjItMDgtMDMtMDk0MTU3LmpwZyJ9\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1246\" height=\"251\" src=\"https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/08\/Capture-decran-2022-08-03-094157.jpg\" class=\"attachment-full size-full wp-image-26866\" alt=\"Of our 5 senses, smell is the most intimately linked to emotion and memory.\" srcset=\"https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/08\/Capture-decran-2022-08-03-094157.jpg 1246w, https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/08\/Capture-decran-2022-08-03-094157-300x60.jpg 300w, https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/08\/Capture-decran-2022-08-03-094157-1024x206.jpg 1024w, https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/08\/Capture-decran-2022-08-03-094157-768x155.jpg 768w\" sizes=\"(max-width: 1246px) 100vw, 1246px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4dcacd7f elementor-widget elementor-widget-text-editor\" data-id=\"4dcacd7f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Source\u00a0: Isarta, <i>L\u2019olfactif doit aujourd\u2019hui faire partie de sa strat\u00e9gie marketing<\/i>, January 2020<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f42d6aa elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"3f42d6aa\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-103ebc5a elementor-widget elementor-widget-heading\" data-id=\"103ebc5a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-medium\">Under exploited, and yet full of potential <\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-641a862c elementor-widget elementor-widget-text-editor\" data-id=\"641a862c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Olfactory marketing isn\u2019t new to the restaurant industry. And the trend has slowly made its way to other industries, such as hospitality and fashion, where it isn\u2019t quite so subtle (Abercrombie &amp; Fitch shaped an entire generation with its signature scent).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-32bd460b elementor-widget elementor-widget-image\" data-id=\"32bd460b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/quebecorem.jnv.dev\/wp-content\/uploads\/2022\/08\/Capture-decran-2022-08-03-094454.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"The olfactory equivalent of a graphic logo used to promote a business or brand\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjY4NjgsInVybCI6Imh0dHBzOlwvXC9xdWViZWNvcmV4cGVydGlzZW1lZGlhLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyMlwvMDhcL0NhcHR1cmUtZGVjcmFuLTIwMjItMDgtMDMtMDk0NDU0LmpwZyJ9\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1251\" height=\"190\" src=\"https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/08\/Capture-decran-2022-08-03-094454.jpg\" class=\"attachment-full size-full wp-image-26868\" alt=\"The olfactory equivalent of a graphic logo used to promote a business or brand\" srcset=\"https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/08\/Capture-decran-2022-08-03-094454.jpg 1251w, https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/08\/Capture-decran-2022-08-03-094454-300x46.jpg 300w, https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/08\/Capture-decran-2022-08-03-094454-1024x156.jpg 1024w, https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/08\/Capture-decran-2022-08-03-094454-768x117.jpg 768w\" sizes=\"(max-width: 1251px) 100vw, 1251px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f1018fc elementor-widget elementor-widget-text-editor\" data-id=\"f1018fc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>And it\u2019s been proven: a pleasant perfume or scent reinforces a space\u2019s attractiveness and incites consumers to enter a store. Even better: a pleasant in-store smell increases sales by <strong>5 to 20%<\/strong>! Smell can also represent a brand\u2019s essence, creating an inclusive sensory experience around a brand\u2014like the enticing smell of freshly baked bread associated with your favourite bakery or buttery popcorn at the movie theatre.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2776eed elementor-widget elementor-widget-heading\" data-id=\"2776eed\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-medium\">Only 2 to 3% of Canadian businesses use olfactory marketing. And yet, smell can actually generate concrete results:\n\n\n\n\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-48440dea elementor-widget elementor-widget-image\" data-id=\"48440dea\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/quebecorem.jnv.dev\/wp-content\/uploads\/2022\/08\/Capture-decran-2022-08-03-094558.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Only 2 to 3% of Canadian businesses use olfactory marketing\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjY4NzAsInVybCI6Imh0dHBzOlwvXC9xdWViZWNvcmV4cGVydGlzZW1lZGlhLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyMlwvMDhcL0NhcHR1cmUtZGVjcmFuLTIwMjItMDgtMDMtMDk0NTU4LmpwZyJ9\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1190\" height=\"147\" src=\"https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/08\/Capture-decran-2022-08-03-094558.jpg\" class=\"attachment-full size-full wp-image-26870\" alt=\"Only 2 to 3% of Canadian businesses use olfactory marketing\" srcset=\"https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/08\/Capture-decran-2022-08-03-094558.jpg 1190w, https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/08\/Capture-decran-2022-08-03-094558-300x37.jpg 300w, https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/08\/Capture-decran-2022-08-03-094558-1024x126.jpg 1024w, https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/08\/Capture-decran-2022-08-03-094558-768x95.jpg 768w\" sizes=\"(max-width: 1190px) 100vw, 1190px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c1cf1f7 elementor-widget elementor-widget-text-editor\" data-id=\"c1cf1f7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Sources: Forbes, Leader\u2019s TALK, <i>La tendance du marketing olfactif <\/i>\/ Isarta. <i>L\u2019olfactif doit aujourd\u2019hui faire partie de sa strat\u00e9gie marketing<\/i>, January 2020<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f7e4e7 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"1f7e4e7\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-48f400c3 elementor-widget elementor-widget-heading\" data-id=\"48f400c3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-medium\">Local olfactory expertise \n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c09232a elementor-widget elementor-widget-text-editor\" data-id=\"c09232a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Several Quebec-based agencies specialize in the creation of personalized olfactory experiences, such as Agence \u00c9lixir, Flair Marketing Olfactif, and Stimulation D\u00e9j\u00e0 Vu. The latter even developed a fragrance for Tourisme Montr\u00e9al, entitled\u00a0<em>Montr\u00e9al, une \u00eele<\/em>. Designed to help promote the city\u2019s marketing campaign, the scent is inspired by the Saint Lawrence River and the local gastronomy scene\u2014a true delight! Which just goes to show that when it comes to the sense of smell, the only limit is your imagination! So get creative!\u00a0 \u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>a new trend with flair Smell is definitely not the most commonly used sense when it comes to marketing . . . and the obligatory face masks haven\u2019t helped at all! And yet, smell is a very powerful sense, capable of making us relive special moments\u2014which is why some brands have taken to making olfactory [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":20042,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[108],"tags":[],"class_list":["post-26854","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-medias-innovations-and-marketing"],"acf":[],"_links":{"self":[{"href":"https:\/\/quebecorexpertisemedia.com\/en\/wp-json\/wp\/v2\/posts\/26854","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/quebecorexpertisemedia.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/quebecorexpertisemedia.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/quebecorexpertisemedia.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/quebecorexpertisemedia.com\/en\/wp-json\/wp\/v2\/comments?post=26854"}],"version-history":[{"count":0,"href":"https:\/\/quebecorexpertisemedia.com\/en\/wp-json\/wp\/v2\/posts\/26854\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/quebecorexpertisemedia.com\/en\/wp-json\/wp\/v2\/media\/20042"}],"wp:attachment":[{"href":"https:\/\/quebecorexpertisemedia.com\/en\/wp-json\/wp\/v2\/media?parent=26854"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/quebecorexpertisemedia.com\/en\/wp-json\/wp\/v2\/categories?post=26854"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/quebecorexpertisemedia.com\/en\/wp-json\/wp\/v2\/tags?post=26854"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}