{"id":26608,"date":"2021-11-25T14:50:00","date_gmt":"2021-11-25T19:50:00","guid":{"rendered":"https:\/\/quebecorem.jnv.dev\/?p=26608"},"modified":"2022-09-23T11:10:58","modified_gmt":"2022-09-23T15:10:58","slug":"digital-audio-is-winning-quebecers-hearts-and-ears","status":"publish","type":"post","link":"https:\/\/quebecorexpertisemedia.com\/en\/digital-audio-is-winning-quebecers-hearts-and-ears","title":{"rendered":"Digital audio is winning quebecers\u2019 hearts, and ears"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"26608\" class=\"elementor elementor-26608\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d3e37dd elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d3e37dd\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6b8dfc19\" data-id=\"6b8dfc19\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7dbcd6f6 elementor-widget elementor-widget-menu-anchor\" data-id=\"7dbcd6f6\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"CONSUMER\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c3947c5 elementor-widget elementor-widget-menu-anchor\" data-id=\"6c3947c5\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"INNOVATION\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-37ed5dc0 elementor-widget elementor-widget-heading\" data-id=\"37ed5dc0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-medium\">Digital audio<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5195fe3d elementor-widget elementor-widget-text-editor\" data-id=\"5195fe3d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Digital audio (such as streaming audio and podcasts) is occupying an increasing share of the media landscape. <strong>Over one in four Quebecers <\/strong>now listen to podcasts.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1bcf8715 elementor-widget elementor-widget-heading\" data-id=\"1bcf8715\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-medium\">A new preferred medium for staying informed\n\n\n\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6718ab77 elementor-widget elementor-widget-text-editor\" data-id=\"6718ab77\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Type of content listened to the most by francophone Canadians<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f92ed1d elementor-widget elementor-widget-image\" data-id=\"f92ed1d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/quebecorem.jnv.dev\/wp-content\/uploads\/2022\/08\/Capture-decran-2022-08-01-143957.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"A new preferred medium for staying informed\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjY2MTksInVybCI6Imh0dHBzOlwvXC9xdWViZWNvcmV4cGVydGlzZW1lZGlhLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyMlwvMDhcL0NhcHR1cmUtZGVjcmFuLTIwMjItMDgtMDEtMTQzOTU3LmpwZyJ9\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1176\" height=\"322\" src=\"https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/08\/Capture-decran-2022-08-01-143957.jpg\" class=\"attachment-full size-full wp-image-26619\" alt=\"A new preferred medium for staying informed\" srcset=\"https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/08\/Capture-decran-2022-08-01-143957.jpg 1176w, https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/08\/Capture-decran-2022-08-01-143957-300x82.jpg 300w, https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/08\/Capture-decran-2022-08-01-143957-1024x280.jpg 1024w, https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/08\/Capture-decran-2022-08-01-143957-768x210.jpg 768w\" sizes=\"(max-width: 1176px) 100vw, 1176px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19e16c72 elementor-widget elementor-widget-text-editor\" data-id=\"19e16c72\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Source\u00a0: Les \u00c9crans, <i>La baladodiffusion a le vent dans les voiles d\u2019un oc\u00e9an \u00e0 l\u2019autre<\/i>, October 2020<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a1c196a elementor-widget elementor-widget-text-editor\" data-id=\"a1c196a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>And this is just the beginning! In this province, where listenership remains lower than the Canadian average, the digital audio market still has some great opportunities for growth.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e6b3fab elementor-widget elementor-widget-heading\" data-id=\"6e6b3fab\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-medium\">Francophone Quebec: Listeners waiting to be conquered!\n\n\n\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-46497caf elementor-widget elementor-widget-image\" data-id=\"46497caf\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/quebecorem.jnv.dev\/wp-content\/uploads\/2022\/08\/Capture-decran-2022-08-01-144244.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Francophone Quebec: Listeners waiting to be conquered!\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjY2MjEsInVybCI6Imh0dHBzOlwvXC9xdWViZWNvcmV4cGVydGlzZW1lZGlhLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyMlwvMDhcL0NhcHR1cmUtZGVjcmFuLTIwMjItMDgtMDEtMTQ0MjQ0LmpwZyJ9\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1190\" height=\"446\" src=\"https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/08\/Capture-decran-2022-08-01-144244.jpg\" class=\"attachment-full size-full wp-image-26621\" alt=\"Francophone Quebec: Listeners waiting to be conquered!\" srcset=\"https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/08\/Capture-decran-2022-08-01-144244.jpg 1190w, https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/08\/Capture-decran-2022-08-01-144244-300x112.jpg 300w, https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/08\/Capture-decran-2022-08-01-144244-1024x384.jpg 1024w, https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/08\/Capture-decran-2022-08-01-144244-768x288.jpg 768w\" sizes=\"(max-width: 1190px) 100vw, 1190px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf447a2 elementor-widget elementor-widget-text-editor\" data-id=\"cf447a2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Source\u00a0: Vividata, Fall 2021, 14+, Rest of Canada, provinces other than Quebec<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-10aa100a elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"10aa100a\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5daf65d1 elementor-widget elementor-widget-heading\" data-id=\"5daf65d1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-medium\">Advertisers are seeing the potential<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4cb7fcc0 elementor-widget elementor-widget-text-editor\" data-id=\"4cb7fcc0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>An increase in the options available as well as in consumption is provoking growing interest amongst advertisers. In fact, this year, investments have reached the critical mass needed to trigger measurement and reporting by the Interactive Advertising Bureau of Canada (IAB Canada).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-40f33b99 elementor-widget elementor-widget-heading\" data-id=\"40f33b99\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-medium\">Let\u2019s see the numbers!!\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a1055c elementor-widget elementor-widget-text-editor\" data-id=\"6a1055c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In francophone Canada, advertising investment in digital audio is as follows:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-60afa81 elementor-widget elementor-widget-image\" data-id=\"60afa81\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/quebecorem.jnv.dev\/wp-content\/uploads\/2022\/08\/Capture-decran-2022-08-01-144543.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Let\u2019s see the numbers!!\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjY2MjMsInVybCI6Imh0dHBzOlwvXC9xdWViZWNvcmV4cGVydGlzZW1lZGlhLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyMlwvMDhcL0NhcHR1cmUtZGVjcmFuLTIwMjItMDgtMDEtMTQ0NTQzLmpwZyJ9\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1177\" height=\"213\" src=\"https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/08\/Capture-decran-2022-08-01-144543.jpg\" class=\"attachment-full size-full wp-image-26623\" alt=\"Let\u2019s see the numbers!!\" srcset=\"https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/08\/Capture-decran-2022-08-01-144543.jpg 1177w, https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/08\/Capture-decran-2022-08-01-144543-300x54.jpg 300w, https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/08\/Capture-decran-2022-08-01-144543-1024x185.jpg 1024w, https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/08\/Capture-decran-2022-08-01-144543-768x139.jpg 768w\" sizes=\"(max-width: 1177px) 100vw, 1177px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-81c04b0 elementor-widget elementor-widget-text-editor\" data-id=\"81c04b0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Source: Interactive Advertising Bureau of Canada (IAB), <i>2020 IAB Canada Internet Ad Revenue Survey<\/i>, October 2021<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-23e56911 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"23e56911\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-28a6f6da elementor-widget elementor-widget-heading\" data-id=\"28a6f6da\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-medium\">There are still many challenges ahead!<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-36f34ad2 elementor-widget elementor-widget-text-editor\" data-id=\"36f34ad2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Within this fractured universe spread over many platforms, one of the main issues facing digital audio is discoverability.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d09d9 elementor-widget elementor-widget-image\" data-id=\"3d09d9\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/quebecorem.jnv.dev\/wp-content\/uploads\/2022\/08\/Capture-decran-2022-08-01-144647.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Let\u2019s see the numbers!!\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjY2MjUsInVybCI6Imh0dHBzOlwvXC9xdWViZWNvcmV4cGVydGlzZW1lZGlhLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyMlwvMDhcL0NhcHR1cmUtZGVjcmFuLTIwMjItMDgtMDEtMTQ0NjQ3LmpwZyJ9\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1216\" height=\"171\" src=\"https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/08\/Capture-decran-2022-08-01-144647.jpg\" class=\"attachment-full size-full wp-image-26625\" alt=\"Let\u2019s see the numbers!!\" srcset=\"https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/08\/Capture-decran-2022-08-01-144647.jpg 1216w, https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/08\/Capture-decran-2022-08-01-144647-300x42.jpg 300w, https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/08\/Capture-decran-2022-08-01-144647-1024x144.jpg 1024w, https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/08\/Capture-decran-2022-08-01-144647-768x108.jpg 768w\" sizes=\"(max-width: 1216px) 100vw, 1216px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-40c584d6 elementor-widget elementor-widget-text-editor\" data-id=\"40c584d6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Source: Autohebdo, <i>Rapport indice des prix<\/i>, September 2021 compared to September 2020<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-70ff361a elementor-widget elementor-widget-text-editor\" data-id=\"70ff361a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>As consumers display an increasing desire to disconnect from their screens, digital audio is presenting itself as a great alternative for unplugging, having fun, and staying informed. And things are also advancing in terms of metrics: Numeris is tackling the deployment of an analytics solution for listenership on the major platforms. Definitely a trend to keep track of!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Digital audio Digital audio (such as streaming audio and podcasts) is occupying an increasing share of the media landscape. Over one in four Quebecers now listen to podcasts. 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