{"id":26541,"date":"2022-01-27T14:23:00","date_gmt":"2022-01-27T19:23:00","guid":{"rendered":"https:\/\/quebecorem.jnv.dev\/?p=26541"},"modified":"2022-09-23T11:01:14","modified_gmt":"2022-09-23T15:01:14","slug":"video-content","status":"publish","type":"post","link":"https:\/\/quebecorexpertisemedia.com\/en\/video-content","title":{"rendered":"Video content"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"26541\" class=\"elementor elementor-26541\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0abb63d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0abb63d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-11906db1\" data-id=\"11906db1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1cc9169 elementor-widget elementor-widget-heading\" data-id=\"1cc9169\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\">SHHH! WE\u2019RE WATCHING SOMETHING!<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-14095bcc elementor-widget elementor-widget-text-editor\" data-id=\"14095bcc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Video content is one of the high-reach formats. But not all videos have the same value. Today, the secret to a successful video lies in hybrid formats, combining text and image.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5cd9b3ab elementor-widget elementor-widget-heading\" data-id=\"5cd9b3ab\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\">Silence reigns supreme<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6bc32308 elementor-widget elementor-widget-text-editor\" data-id=\"6bc32308\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The trend is overwhelming: <strong>75%<\/strong> of people regularly watch videos without sound on mobile and <strong>62%<\/strong> do the same on their computer. There are many reasons viewers prefer silent mode: to not disturb others in the vicinity, because they forgot their headphones, so they can do several things at the same time, etc.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f3c089a elementor-widget elementor-widget-heading\" data-id=\"7f3c089a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-medium\">An even more firmly entrenched habit amongst young adults<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-15daf806 elementor-widget elementor-widget-image\" data-id=\"15daf806\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/quebecorem.jnv.dev\/wp-content\/uploads\/2022\/02\/Capture-decran-2022-01-31-112314-1-e1643904101952-1.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"An even more firmly entrenched habit amongst young adults\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjExOTAsInVybCI6Imh0dHBzOlwvXC9xdWViZWNvcmV4cGVydGlzZW1lZGlhLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyMlwvMDJcL0NhcHR1cmUtZGVjcmFuLTIwMjItMDEtMzEtMTEyMzE0LTEtZTE2NDM5MDQxMDE5NTItMS5wbmcifQ%3D%3D\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"860\" height=\"127\" src=\"https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/02\/Capture-decran-2022-01-31-112314-1-e1643904101952-1.png\" class=\"attachment-full size-full wp-image-21190\" alt=\"An even more firmly entrenched habit amongst young adults\" srcset=\"https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/02\/Capture-decran-2022-01-31-112314-1-e1643904101952-1.png 860w, https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/02\/Capture-decran-2022-01-31-112314-1-e1643904101952-1-300x44.png 300w, https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/02\/Capture-decran-2022-01-31-112314-1-e1643904101952-1-768x113.png 768w\" sizes=\"(max-width: 860px) 100vw, 860px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4bcf5138 elementor-widget elementor-widget-text-editor\" data-id=\"4bcf5138\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>While this way of consuming content originated on social media, it would be naive to think the phenomenon will stay there.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3361fd10 elementor-widget elementor-widget-heading\" data-id=\"3361fd10\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-medium\">TV is also part of the trend<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-33ab2371 elementor-widget elementor-widget-image\" data-id=\"33ab2371\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/quebecorem.jnv.dev\/wp-content\/uploads\/2022\/02\/Capture-decran-2022-01-31-112331-1.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"TV is also part of the trend\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjExOTIsInVybCI6Imh0dHBzOlwvXC9xdWViZWNvcmV4cGVydGlzZW1lZGlhLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyMlwvMDJcL0NhcHR1cmUtZGVjcmFuLTIwMjItMDEtMzEtMTEyMzMxLTEucG5nIn0%3D\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"872\" height=\"125\" src=\"https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/02\/Capture-decran-2022-01-31-112331-1.png\" class=\"attachment-full size-full wp-image-21192\" alt=\"TV is also part of the trend\" srcset=\"https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/02\/Capture-decran-2022-01-31-112331-1.png 872w, https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/02\/Capture-decran-2022-01-31-112331-1-300x43.png 300w, https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/02\/Capture-decran-2022-01-31-112331-1-768x110.png 768w\" sizes=\"(max-width: 872px) 100vw, 872px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-31cb8831 elementor-widget elementor-widget-heading\" data-id=\"31cb8831\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-medium\">Consider video you can read!<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-441bbed7 elementor-widget elementor-widget-image\" data-id=\"441bbed7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/quebecorem.jnv.dev\/wp-content\/uploads\/2022\/02\/Capture-decran-2022-01-31-112344-1.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Consider video you can read!\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjExOTQsInVybCI6Imh0dHBzOlwvXC9xdWViZWNvcmV4cGVydGlzZW1lZGlhLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyMlwvMDJcL0NhcHR1cmUtZGVjcmFuLTIwMjItMDEtMzEtMTEyMzQ0LTEucG5nIn0%3D\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"872\" height=\"146\" src=\"https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/02\/Capture-decran-2022-01-31-112344-1.png\" class=\"attachment-full size-full wp-image-21194\" alt=\"Consider video you can read!\" srcset=\"https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/02\/Capture-decran-2022-01-31-112344-1.png 872w, https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/02\/Capture-decran-2022-01-31-112344-1-300x50.png 300w, https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/02\/Capture-decran-2022-01-31-112344-1-768x129.png 768w\" sizes=\"(max-width: 872px) 100vw, 872px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6223189a elementor-widget elementor-widget-text-editor\" data-id=\"6223189a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>To not neglect the majority of your audience, it\u2019s essential to give preference to content that makes sense when muted and that integrates textual elements.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a0ad38b elementor-widget elementor-widget-image\" data-id=\"2a0ad38b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/quebecorem.jnv.dev\/wp-content\/uploads\/2022\/02\/Capture-decran-2022-01-31-112400-1.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"To not neglect the majority of your audience, it\u2019s essential to give preference to content that makes sense when muted and that integrates textual elements.\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjExOTYsInVybCI6Imh0dHBzOlwvXC9xdWViZWNvcmV4cGVydGlzZW1lZGlhLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyMlwvMDJcL0NhcHR1cmUtZGVjcmFuLTIwMjItMDEtMzEtMTEyNDAwLTEucG5nIn0%3D\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"871\" height=\"142\" src=\"https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/02\/Capture-decran-2022-01-31-112400-1.png\" class=\"attachment-full size-full wp-image-21196\" alt=\"To not neglect the majority of your audience, it\u2019s essential to give preference to content that makes sense when muted and that integrates textual elements.\" srcset=\"https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/02\/Capture-decran-2022-01-31-112400-1.png 871w, https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/02\/Capture-decran-2022-01-31-112400-1-300x49.png 300w, https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/02\/Capture-decran-2022-01-31-112400-1-768x125.png 768w\" sizes=\"(max-width: 871px) 100vw, 871px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-df6947a elementor-widget elementor-widget-heading\" data-id=\"df6947a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-medium\">The impact of text is clear<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e302d1b elementor-widget elementor-widget-text-editor\" data-id=\"6e302d1b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Thanks to subtitles, video content is:<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-113a1a89 elementor-widget elementor-widget-image\" data-id=\"113a1a89\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/quebecorem.jnv.dev\/wp-content\/uploads\/2022\/02\/Capture-decran-2022-01-31-112417-1.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"The impact of text is clear\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjExOTgsInVybCI6Imh0dHBzOlwvXC9xdWViZWNvcmV4cGVydGlzZW1lZGlhLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyMlwvMDJcL0NhcHR1cmUtZGVjcmFuLTIwMjItMDEtMzEtMTEyNDE3LTEucG5nIn0%3D\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"876\" height=\"317\" src=\"https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/02\/Capture-decran-2022-01-31-112417-1.png\" class=\"attachment-full size-full wp-image-21198\" alt=\"The impact of text is clear\" srcset=\"https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/02\/Capture-decran-2022-01-31-112417-1.png 876w, https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/02\/Capture-decran-2022-01-31-112417-1-300x109.png 300w, https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/02\/Capture-decran-2022-01-31-112417-1-768x278.png 768w\" sizes=\"(max-width: 876px) 100vw, 876px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65e7e741 elementor-widget elementor-widget-text-editor\" data-id=\"65e7e741\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Social media platforms have been quick to develop tools enabling users to add auto-generated subtitles. But while consumers have gotten into the habit of adding text, advertisers are still behind the curve. Less than <strong>10%<\/strong> of their video content integrates subtitles\u2026 yet it\u2019s an easy, inexpensive way to maximize the impact of their campaigns!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>SHHH! WE\u2019RE WATCHING SOMETHING! Video content is one of the high-reach formats. But not all videos have the same value. Today, the secret to a successful video lies in hybrid formats, combining text and image. Silence reigns supreme The trend is overwhelming: 75% of people regularly watch videos without sound on mobile and 62% do [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":21188,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[108],"tags":[],"class_list":["post-26541","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-medias-innovations-and-marketing"],"acf":[],"_links":{"self":[{"href":"https:\/\/quebecorexpertisemedia.com\/en\/wp-json\/wp\/v2\/posts\/26541","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/quebecorexpertisemedia.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/quebecorexpertisemedia.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/quebecorexpertisemedia.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/quebecorexpertisemedia.com\/en\/wp-json\/wp\/v2\/comments?post=26541"}],"version-history":[{"count":0,"href":"https:\/\/quebecorexpertisemedia.com\/en\/wp-json\/wp\/v2\/posts\/26541\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/quebecorexpertisemedia.com\/en\/wp-json\/wp\/v2\/media\/21188"}],"wp:attachment":[{"href":"https:\/\/quebecorexpertisemedia.com\/en\/wp-json\/wp\/v2\/media?parent=26541"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/quebecorexpertisemedia.com\/en\/wp-json\/wp\/v2\/categories?post=26541"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/quebecorexpertisemedia.com\/en\/wp-json\/wp\/v2\/tags?post=26541"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}