{"id":26497,"date":"2022-02-24T13:38:00","date_gmt":"2022-02-24T18:38:00","guid":{"rendered":"https:\/\/quebecorem.jnv.dev\/?p=26497"},"modified":"2022-09-23T11:01:30","modified_gmt":"2022-09-23T15:01:30","slug":"death-of-cookies","status":"publish","type":"post","link":"https:\/\/quebecorexpertisemedia.com\/en\/death-of-cookies","title":{"rendered":"Death of cookies"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"26497\" class=\"elementor elementor-26497\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1d7bf55 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1d7bf55\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-542efe3b\" data-id=\"542efe3b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-670498ee elementor-widget elementor-widget-heading\" data-id=\"670498ee\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-medium\">a post-apocalypse favourable to editors<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6681143b elementor-widget elementor-widget-text-editor\" data-id=\"6681143b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The announcement of the end of cookies has been making headlines for years now, fuelling various alarming forecasts. Although Google has been continually delaying the removal of cookies (now planned for 2023), most of the other key players (Apple, Firefox) have already taken the plunge in an effort to protect users\u2019 privacy.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16e47a84 elementor-widget elementor-widget-heading\" data-id=\"16e47a84\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-medium\">What\u2019s a cookie?\n\n\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-414227a1 elementor-widget elementor-widget-image\" data-id=\"414227a1\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/quebecorem.jnv.dev\/wp-content\/uploads\/2022\/03\/Capture-decran-2022-02-25-121303-1.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"What\u2019s a cookie?\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjE2MzAsInVybCI6Imh0dHBzOlwvXC9xdWViZWNvcmV4cGVydGlzZW1lZGlhLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyMlwvMDNcL0NhcHR1cmUtZGVjcmFuLTIwMjItMDItMjUtMTIxMzAzLTEucG5nIn0%3D\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1373\" height=\"605\" src=\"https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/03\/Capture-decran-2022-02-25-121303-1.png\" class=\"attachment-full size-full wp-image-21630\" alt=\"What\u2019s a cookie?\" srcset=\"https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/03\/Capture-decran-2022-02-25-121303-1.png 1373w, https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/03\/Capture-decran-2022-02-25-121303-1-300x132.png 300w, https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/03\/Capture-decran-2022-02-25-121303-1-1024x451.png 1024w, https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/03\/Capture-decran-2022-02-25-121303-1-768x338.png 768w\" sizes=\"(max-width: 1373px) 100vw, 1373px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3e444b45 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"3e444b45\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-332e8bd9 elementor-widget elementor-widget-heading\" data-id=\"332e8bd9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-medium\">A change affecting mostly the digital giants<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-43faa701 elementor-widget elementor-widget-text-editor\" data-id=\"43faa701\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>With this new paradigm, the business models of all those involved have shifted:<\/p><ul><li>Reduced number of programmatic transactions for ad techs;<\/li><li>Lowered revenue for editors;<\/li><li>Increased eCPM and CPA for advertisers given the more limited inventory.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2742a94d elementor-widget elementor-widget-image\" data-id=\"2742a94d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/quebecorem.jnv.dev\/wp-content\/uploads\/2022\/03\/Capture-decran-2022-02-25-122019.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"A change affecting mostly the digital giants\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjE2MzIsInVybCI6Imh0dHBzOlwvXC9xdWViZWNvcmV4cGVydGlzZW1lZGlhLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyMlwvMDNcL0NhcHR1cmUtZGVjcmFuLTIwMjItMDItMjUtMTIyMDE5LnBuZyJ9\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1372\" height=\"200\" src=\"https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/03\/Capture-decran-2022-02-25-122019.png\" class=\"attachment-full size-full wp-image-21632\" alt=\"A change affecting mostly the digital giants\" srcset=\"https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/03\/Capture-decran-2022-02-25-122019.png 1372w, https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/03\/Capture-decran-2022-02-25-122019-300x44.png 300w, https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/03\/Capture-decran-2022-02-25-122019-1024x149.png 1024w, https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/03\/Capture-decran-2022-02-25-122019-768x112.png 768w\" sizes=\"(max-width: 1372px) 100vw, 1372px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-51b94d5e elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"51b94d5e\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-53a536a6 elementor-widget elementor-widget-heading\" data-id=\"53a536a6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-medium\">The future pieces are falling into place, with editors leading the way<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38601f76 elementor-widget elementor-widget-text-editor\" data-id=\"38601f76\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The risks are very real, but several alternative measures already exist, such as:<\/p><ul><li>users\u2019 <strong>engagement<\/strong>, via interactions on social media;<\/li><li><strong>brand lift surveys<\/strong>, which help measure the impact of ads on a target group compared to an audience who isn\u2019t exposed to the campaigns.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d6757e3 elementor-widget elementor-widget-heading\" data-id=\"6d6757e3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-medium\">Cookies are not the only identification markers\n\n\n\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e32d636 elementor-widget elementor-widget-image\" data-id=\"4e32d636\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/quebecorem.jnv.dev\/wp-content\/uploads\/2022\/03\/Capture-decran-2022-02-25-121341-1.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Cookies are not the only identification markers\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjE2MzQsInVybCI6Imh0dHBzOlwvXC9xdWViZWNvcmV4cGVydGlzZW1lZGlhLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyMlwvMDNcL0NhcHR1cmUtZGVjcmFuLTIwMjItMDItMjUtMTIxMzQxLTEucG5nIn0%3D\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1396\" height=\"457\" src=\"https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/03\/Capture-decran-2022-02-25-121341-1.png\" class=\"attachment-full size-full wp-image-21634\" alt=\"Cookies are not the only identification markers\" srcset=\"https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/03\/Capture-decran-2022-02-25-121341-1.png 1396w, https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/03\/Capture-decran-2022-02-25-121341-1-300x98.png 300w, https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/03\/Capture-decran-2022-02-25-121341-1-1024x335.png 1024w, https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/03\/Capture-decran-2022-02-25-121341-1-768x251.png 768w\" sizes=\"(max-width: 1396px) 100vw, 1396px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4011870c elementor-widget elementor-widget-text-editor\" data-id=\"4011870c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Email authentication <\/strong>is one of the most advantageous solutions, allowing for multi-platform analysis of consumers\u2019 media habits. Already used by several players, this type of identification makes it possible to measure\u2014if not control\u2014360 advertising exposure.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-69762fda elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"69762fda\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-11bb3084 elementor-widget elementor-widget-heading\" data-id=\"11bb3084\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-medium\">First-party data, a new goldmine <\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-671a9956 elementor-widget elementor-widget-text-editor\" data-id=\"671a9956\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The race to acquire first-party data is accelerating. In parallel, various partnerships between stakeholders are created to share and enhance their respective databases.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-35f4b3ac elementor-widget elementor-widget-image\" data-id=\"35f4b3ac\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/quebecorem.jnv.dev\/wp-content\/uploads\/2022\/03\/Capture-decran-2022-02-25-121403-1.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"First-party data, a new goldmine\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjE2MzYsInVybCI6Imh0dHBzOlwvXC9xdWViZWNvcmV4cGVydGlzZW1lZGlhLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyMlwvMDNcL0NhcHR1cmUtZGVjcmFuLTIwMjItMDItMjUtMTIxNDAzLTEucG5nIn0%3D\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1371\" height=\"735\" src=\"https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/03\/Capture-decran-2022-02-25-121403-1.png\" class=\"attachment-full size-full wp-image-21636\" alt=\"First-party data, a new goldmine\" srcset=\"https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/03\/Capture-decran-2022-02-25-121403-1.png 1371w, https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/03\/Capture-decran-2022-02-25-121403-1-300x161.png 300w, https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/03\/Capture-decran-2022-02-25-121403-1-1024x549.png 1024w, https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/03\/Capture-decran-2022-02-25-121403-1-768x412.png 768w\" sizes=\"(max-width: 1371px) 100vw, 1371px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-20ba0402 elementor-widget elementor-widget-text-editor\" data-id=\"20ba0402\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Quebecor is actively working toward this as well, creating a solid ecosystem of proprietary data and developing multi-platform profiles. These efforts aim to ensure a lasting business model and promote synergies with our partners.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>a post-apocalypse favourable to editors The announcement of the end of cookies has been making headlines for years now, fuelling various alarming forecasts. Although Google has been continually delaying the removal of cookies (now planned for 2023), most of the other key players (Apple, Firefox) have already taken the plunge in an effort to protect [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":21261,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[108],"tags":[],"class_list":["post-26497","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-medias-innovations-and-marketing"],"acf":[],"_links":{"self":[{"href":"https:\/\/quebecorexpertisemedia.com\/en\/wp-json\/wp\/v2\/posts\/26497","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/quebecorexpertisemedia.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/quebecorexpertisemedia.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/quebecorexpertisemedia.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/quebecorexpertisemedia.com\/en\/wp-json\/wp\/v2\/comments?post=26497"}],"version-history":[{"count":0,"href":"https:\/\/quebecorexpertisemedia.com\/en\/wp-json\/wp\/v2\/posts\/26497\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/quebecorexpertisemedia.com\/en\/wp-json\/wp\/v2\/media\/21261"}],"wp:attachment":[{"href":"https:\/\/quebecorexpertisemedia.com\/en\/wp-json\/wp\/v2\/media?parent=26497"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/quebecorexpertisemedia.com\/en\/wp-json\/wp\/v2\/categories?post=26497"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/quebecorexpertisemedia.com\/en\/wp-json\/wp\/v2\/tags?post=26497"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}