{"id":26484,"date":"2022-02-24T11:59:00","date_gmt":"2022-02-24T16:59:00","guid":{"rendered":"https:\/\/quebecorem.jnv.dev\/?p=26484"},"modified":"2022-09-23T11:11:16","modified_gmt":"2022-09-23T15:11:16","slug":"2022-the-year-of-connected-tv","status":"publish","type":"post","link":"https:\/\/quebecorexpertisemedia.com\/en\/2022-the-year-of-connected-tv","title":{"rendered":"2022: the year of connected TV"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"26484\" class=\"elementor elementor-26484\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e204085 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e204085\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-72632e5f\" data-id=\"72632e5f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6f5d7919 elementor-widget elementor-widget-heading\" data-id=\"6f5d7919\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-medium\">Connected TV<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-429a3f45 elementor-widget elementor-widget-text-editor\" data-id=\"429a3f45\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Advanced TV is now part of people\u2019s regular viewing habits. Young viewers initiated the trend, and all generations followed suit. <strong>51%<\/strong> of Quebecers now regularly consume OTT content\u2014videos (live or VOD) distributed by Internet.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b596973 elementor-widget elementor-widget-heading\" data-id=\"3b596973\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-medium\">Advanced TV, connected TV, OTT . . . What are we talking about?\n\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4acc1978 elementor-widget elementor-widget-image\" data-id=\"4acc1978\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/quebecorem.jnv.dev\/wp-content\/uploads\/2022\/03\/Capture-decran-2022-02-24-150847.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Advanced TV, connected TV, OTT . . . What are we talking about?\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjE2MTQsInVybCI6Imh0dHBzOlwvXC9xdWViZWNvcmV4cGVydGlzZW1lZGlhLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyMlwvMDNcL0NhcHR1cmUtZGVjcmFuLTIwMjItMDItMjQtMTUwODQ3LnBuZyJ9\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"970\" height=\"452\" src=\"https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/03\/Capture-decran-2022-02-24-150847.png\" class=\"attachment-full size-full wp-image-21614\" alt=\"Advanced TV, connected TV, OTT . . . What are we talking about?\" srcset=\"https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/03\/Capture-decran-2022-02-24-150847.png 970w, https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/03\/Capture-decran-2022-02-24-150847-300x140.png 300w, https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/03\/Capture-decran-2022-02-24-150847-768x358.png 768w\" sizes=\"(max-width: 970px) 100vw, 970px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2fa7f6bc elementor-widget elementor-widget-heading\" data-id=\"2fa7f6bc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-medium\">The adoption of smart TVs jumped in Quebec, benefiting connected TV\n\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ac110f1 elementor-widget elementor-widget-image\" data-id=\"2ac110f1\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/quebecorem.jnv.dev\/wp-content\/uploads\/2022\/03\/Capture-decran-2022-02-25-121052.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"The adoption of smart TVs jumped in Quebec, benefiting connected TV\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjE2MTYsInVybCI6Imh0dHBzOlwvXC9xdWViZWNvcmV4cGVydGlzZW1lZGlhLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyMlwvMDNcL0NhcHR1cmUtZGVjcmFuLTIwMjItMDItMjUtMTIxMDUyLnBuZyJ9\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1371\" height=\"232\" src=\"https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/03\/Capture-decran-2022-02-25-121052.png\" class=\"attachment-full size-full wp-image-21616\" alt=\"The adoption of smart TVs jumped in Quebec, benefiting connected TV\" srcset=\"https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/03\/Capture-decran-2022-02-25-121052.png 1371w, https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/03\/Capture-decran-2022-02-25-121052-300x51.png 300w, https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/03\/Capture-decran-2022-02-25-121052-1024x173.png 1024w, https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/03\/Capture-decran-2022-02-25-121052-768x130.png 768w\" sizes=\"(max-width: 1371px) 100vw, 1371px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a467f9f elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"1a467f9f\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-532d3444 elementor-widget elementor-widget-heading\" data-id=\"532d3444\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-medium\">A new world of possibilities<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a8ce1d5 elementor-widget elementor-widget-text-editor\" data-id=\"7a8ce1d5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The main potential for advanced TV, which brings it closer to the digital world, is its refined targeting ability. It opens the door to programmatic campaigns and advertising segmentation.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38f02a9c elementor-widget elementor-widget-image\" data-id=\"38f02a9c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/quebecorem.jnv.dev\/wp-content\/uploads\/2022\/03\/Capture-decran-2022-02-25-121104.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"The main potential for advanced TV\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjE2MTgsInVybCI6Imh0dHBzOlwvXC9xdWViZWNvcmV4cGVydGlzZW1lZGlhLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyMlwvMDNcL0NhcHR1cmUtZGVjcmFuLTIwMjItMDItMjUtMTIxMTA0LnBuZyJ9\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1363\" height=\"216\" src=\"https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/03\/Capture-decran-2022-02-25-121104.png\" class=\"attachment-full size-full wp-image-21618\" alt=\"The main potential for advanced TV\" srcset=\"https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/03\/Capture-decran-2022-02-25-121104.png 1363w, https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/03\/Capture-decran-2022-02-25-121104-300x48.png 300w, https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/03\/Capture-decran-2022-02-25-121104-1024x162.png 1024w, https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/03\/Capture-decran-2022-02-25-121104-768x122.png 768w\" sizes=\"(max-width: 1363px) 100vw, 1363px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5054466 elementor-widget elementor-widget-text-editor\" data-id=\"5054466\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Advanced TV still comes with several limitations (low inventory, some BVOD content that remains untagged, measurement tool being tested with VAM, etc.), but it still presents great potential.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-287bfefc elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"287bfefc\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d4b216 elementor-widget elementor-widget-heading\" data-id=\"5d4b216\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-medium\">CTV: perfect for maximizing campaigns<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-366659f5 elementor-widget elementor-widget-text-editor\" data-id=\"366659f5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Integrating connected TV into media strategies is an easy way to increase the reach of campaigns, with the possibility of using pre-existing video content. Combined with linear TV, CTV is a preferred tool for optimizing brand image and notoriety among consumers.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-49c1a160 elementor-widget elementor-widget-heading\" data-id=\"49c1a160\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-medium\">Overview of video content consumption (Canada, 18+)\n\n\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-466eccab elementor-widget elementor-widget-image\" data-id=\"466eccab\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/quebecorem.jnv.dev\/wp-content\/uploads\/2022\/03\/Capture-decran-2022-02-24-151450.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Overview of video content consumption (Canada, 18+)\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjE2MjAsInVybCI6Imh0dHBzOlwvXC9xdWViZWNvcmV4cGVydGlzZW1lZGlhLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyMlwvMDNcL0NhcHR1cmUtZGVjcmFuLTIwMjItMDItMjQtMTUxNDUwLnBuZyJ9\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1305\" height=\"516\" src=\"https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/03\/Capture-decran-2022-02-24-151450.png\" class=\"attachment-full size-full wp-image-21620\" alt=\"Overview of video content consumption (Canada, 18+)\" srcset=\"https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/03\/Capture-decran-2022-02-24-151450.png 1305w, https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/03\/Capture-decran-2022-02-24-151450-300x119.png 300w, https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/03\/Capture-decran-2022-02-24-151450-1024x405.png 1024w, https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/03\/Capture-decran-2022-02-24-151450-768x304.png 768w\" sizes=\"(max-width: 1305px) 100vw, 1305px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e008a0f elementor-widget elementor-widget-image\" data-id=\"1e008a0f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/quebecorem.jnv.dev\/wp-content\/uploads\/2022\/03\/Capture-decran-2022-02-25-121221.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Connected TV\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjE2MjIsInVybCI6Imh0dHBzOlwvXC9xdWViZWNvcmV4cGVydGlzZW1lZGlhLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyMlwvMDNcL0NhcHR1cmUtZGVjcmFuLTIwMjItMDItMjUtMTIxMjIxLnBuZyJ9\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1361\" height=\"426\" src=\"https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/03\/Capture-decran-2022-02-25-121221.png\" class=\"attachment-full size-full wp-image-21622\" alt=\"Connected TV\" srcset=\"https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/03\/Capture-decran-2022-02-25-121221.png 1361w, https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/03\/Capture-decran-2022-02-25-121221-300x94.png 300w, https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/03\/Capture-decran-2022-02-25-121221-1024x321.png 1024w, https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/03\/Capture-decran-2022-02-25-121221-768x240.png 768w\" sizes=\"(max-width: 1361px) 100vw, 1361px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e9225f2 elementor-widget elementor-widget-image\" data-id=\"e9225f2\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/quebecorem.jnv.dev\/wp-content\/uploads\/2022\/03\/Capture-decran-2022-02-25-121242.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Connected TV\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjE2MjQsInVybCI6Imh0dHBzOlwvXC9xdWViZWNvcmV4cGVydGlzZW1lZGlhLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyMlwvMDNcL0NhcHR1cmUtZGVjcmFuLTIwMjItMDItMjUtMTIxMjQyLnBuZyJ9\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1380\" height=\"347\" src=\"https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/03\/Capture-decran-2022-02-25-121242.png\" class=\"attachment-full size-full wp-image-21624\" alt=\"Connected TV\" srcset=\"https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/03\/Capture-decran-2022-02-25-121242.png 1380w, https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/03\/Capture-decran-2022-02-25-121242-300x75.png 300w, https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/03\/Capture-decran-2022-02-25-121242-1024x257.png 1024w, https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/03\/Capture-decran-2022-02-25-121242-768x193.png 768w\" sizes=\"(max-width: 1380px) 100vw, 1380px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Connected TV Advanced TV is now part of people\u2019s regular viewing habits. Young viewers initiated the trend, and all generations followed suit. 51% of Quebecers now regularly consume OTT content\u2014videos (live or VOD) distributed by Internet. Advanced TV, connected TV, OTT . . . What are we talking about? 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