{"id":26443,"date":"2022-03-31T11:24:00","date_gmt":"2022-03-31T15:24:00","guid":{"rendered":"https:\/\/quebecorem.jnv.dev\/?p=26443"},"modified":"2022-09-23T11:11:25","modified_gmt":"2022-09-23T15:11:25","slug":"the-future-of-ooh-is-definitely-digital","status":"publish","type":"post","link":"https:\/\/quebecorexpertisemedia.com\/en\/the-future-of-ooh-is-definitely-digital","title":{"rendered":"The future of OOH is definitely digital!"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"26443\" class=\"elementor elementor-26443\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-de120c8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"de120c8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-52030f3a\" data-id=\"52030f3a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4d1abf0d elementor-widget elementor-widget-heading\" data-id=\"4d1abf0d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-medium\">The future of OOH is definitely digital!<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-671d28ee elementor-widget elementor-widget-text-editor\" data-id=\"671d28ee\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"TextRun SCXW91293193 BCX0\" lang=\"EN-CA\" xml:lang=\"EN-CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW91293193 BCX0\">Through the mobilization of <\/span><span class=\"NormalTextRun SCXW91293193 BCX0\">a number of<\/span><span class=\"NormalTextRun SCXW91293193 BCX0\"> contextualized data, digital display enables adapted messages to be broadcast based on what\u2019s going on in that particular place and at that particular<\/span><span class=\"NormalTextRun SCXW91293193 BCX0\"> time. It\u2019s a solution that offers notable benefits in terms of advertising relevance.<\/span><\/span><span class=\"EOP SCXW91293193 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-60e36807 elementor-widget elementor-widget-heading\" data-id=\"60e36807\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-medium\">OOH is bouncing back\n\n\n\n\n\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-326bffbf elementor-widget elementor-widget-image\" data-id=\"326bffbf\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/quebecorem.jnv.dev\/wp-content\/uploads\/2022\/07\/Capture-decran-2022-03-18-103825.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"OOH is bouncing back\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjY0NDYsInVybCI6Imh0dHBzOlwvXC9xdWViZWNvcmV4cGVydGlzZW1lZGlhLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyMlwvMDdcL0NhcHR1cmUtZGVjcmFuLTIwMjItMDMtMTgtMTAzODI1LnBuZyJ9\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1370\" height=\"662\" src=\"https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/07\/Capture-decran-2022-03-18-103825.png\" class=\"attachment-full size-full wp-image-26446\" alt=\"OOH is bouncing back\" srcset=\"https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/07\/Capture-decran-2022-03-18-103825.png 1370w, https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/07\/Capture-decran-2022-03-18-103825-300x145.png 300w, https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/07\/Capture-decran-2022-03-18-103825-1024x495.png 1024w, https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/07\/Capture-decran-2022-03-18-103825-768x371.png 768w\" sizes=\"(max-width: 1370px) 100vw, 1370px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9fd50aa elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"9fd50aa\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-575887dd elementor-widget elementor-widget-heading\" data-id=\"575887dd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-medium\">Digital display: A vast playing field<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e87c70a elementor-widget elementor-widget-text-editor\" data-id=\"7e87c70a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Through the mobilization of a number of contextualized data, digital display enables adapted messages to be broadcast based on what\u2019s going on in that particular place and at that particular time. It\u2019s a solution that offers notable benefits in terms of advertising relevance.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d8cf822 elementor-widget elementor-widget-heading\" data-id=\"5d8cf822\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-medium\">With digital display, the creative possibilities are endless\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-20d28a64 elementor-widget elementor-widget-image\" data-id=\"20d28a64\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/quebecorem.jnv.dev\/wp-content\/uploads\/2022\/07\/Capture-decran-2022-03-17-144400.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"With digital display, the creative possibilities are endless\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjY0NDgsInVybCI6Imh0dHBzOlwvXC9xdWViZWNvcmV4cGVydGlzZW1lZGlhLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyMlwvMDdcL0NhcHR1cmUtZGVjcmFuLTIwMjItMDMtMTctMTQ0NDAwLnBuZyJ9\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1382\" height=\"546\" src=\"https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/07\/Capture-decran-2022-03-17-144400.png\" class=\"attachment-full size-full wp-image-26448\" alt=\"With digital display, the creative possibilities are endless\" srcset=\"https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/07\/Capture-decran-2022-03-17-144400.png 1382w, https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/07\/Capture-decran-2022-03-17-144400-300x119.png 300w, https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/07\/Capture-decran-2022-03-17-144400-1024x405.png 1024w, https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/07\/Capture-decran-2022-03-17-144400-768x303.png 768w\" sizes=\"(max-width: 1382px) 100vw, 1382px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-34afe05 elementor-widget elementor-widget-text-editor\" data-id=\"34afe05\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"TextRun SCXW204979054 BCX0\" lang=\"EN-CA\" xml:lang=\"EN-CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW204979054 BCX0\">What\u2019s more, the integration of advertising content within a group of useful data (weather, public transportation schedules, etc.) significantly increases the attentio<\/span><span class=\"NormalTextRun SCXW204979054 BCX0\">n paid by consumers.<\/span><\/span><span class=\"EOP SCXW204979054 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b055372 elementor-widget elementor-widget-heading\" data-id=\"6b055372\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-medium\">The benefits of digital display are real\n\n\n\n\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-de9e62f elementor-widget elementor-widget-image\" data-id=\"de9e62f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/quebecorem.jnv.dev\/wp-content\/uploads\/2022\/07\/Capture-decran-2022-03-17-144421.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"The benefits of digital display are real\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjY0NTAsInVybCI6Imh0dHBzOlwvXC9xdWViZWNvcmV4cGVydGlzZW1lZGlhLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyMlwvMDdcL0NhcHR1cmUtZGVjcmFuLTIwMjItMDMtMTctMTQ0NDIxLnBuZyJ9\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1372\" height=\"447\" src=\"https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/07\/Capture-decran-2022-03-17-144421.png\" class=\"attachment-full size-full wp-image-26450\" alt=\"The benefits of digital display are real\" srcset=\"https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/07\/Capture-decran-2022-03-17-144421.png 1372w, https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/07\/Capture-decran-2022-03-17-144421-300x98.png 300w, https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/07\/Capture-decran-2022-03-17-144421-1024x334.png 1024w, https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/07\/Capture-decran-2022-03-17-144421-768x250.png 768w\" sizes=\"(max-width: 1372px) 100vw, 1372px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bfd5174 elementor-widget elementor-widget-text-editor\" data-id=\"bfd5174\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Sources: Clear Channel, JCDecaux UK and Posterscope, Moments of Truth Study, 2019 \/ Club du digital media, Neurosciences DOOH, October 2021<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c2c297 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"2c2c297\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a2c29cb elementor-widget elementor-widget-heading\" data-id=\"7a2c29cb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-medium\">The medium that encourages action<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f6d7379 elementor-widget elementor-widget-text-editor\" data-id=\"f6d7379\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"TextRun SCXW212183249 BCX0\" lang=\"EN-CA\" xml:lang=\"EN-CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW212183249 BCX0\">Digital display promotes interactions between the targeted audience and brands. Used in collaboration with mobile technology or social media<\/span><span class=\"NormalTextRun SCXW212183249 BCX0\">, it enables specific activations to be carried out and<\/span><span class=\"NormalTextRun SCXW212183249 BCX0\"> incites participation from consumers. And not just a few: <\/span><\/span><strong><span class=\"TextRun SCXW212183249 BCX0\" lang=\"EN-CA\" xml:lang=\"EN-CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW212183249 BCX0\">62%<\/span><\/span><\/strong><span class=\"TextRun SCXW212183249 BCX0\" lang=\"EN-CA\" xml:lang=\"EN-CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW212183249 BCX0\"> of individuals who see a digital display perform an action on their phone related to the ad!<\/span><\/span><span class=\"EOP SCXW212183249 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-32848c42 elementor-widget elementor-widget-heading\" data-id=\"32848c42\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-medium\">Young adult audience responds positively to digital display\n\n\n\n\n\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65de1591 elementor-widget elementor-widget-text-editor\" data-id=\"65de1591\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Gen Z (18-25) represents the largest number of people who see digital display as a good way to:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9815b43 elementor-widget elementor-widget-image\" data-id=\"9815b43\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/quebecorem.jnv.dev\/wp-content\/uploads\/2022\/07\/Capture-decran-2022-03-18-103905.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Young adult audience responds positively to digital display\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjY0NTIsInVybCI6Imh0dHBzOlwvXC9xdWViZWNvcmV4cGVydGlzZW1lZGlhLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyMlwvMDdcL0NhcHR1cmUtZGVjcmFuLTIwMjItMDMtMTgtMTAzOTA1LnBuZyJ9\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1371\" height=\"356\" src=\"https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/07\/Capture-decran-2022-03-18-103905.png\" class=\"attachment-full size-full wp-image-26452\" alt=\"Young adult audience responds positively to digital display\" srcset=\"https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/07\/Capture-decran-2022-03-18-103905.png 1371w, https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/07\/Capture-decran-2022-03-18-103905-300x78.png 300w, https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/07\/Capture-decran-2022-03-18-103905-1024x266.png 1024w, https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/07\/Capture-decran-2022-03-18-103905-768x199.png 768w\" sizes=\"(max-width: 1371px) 100vw, 1371px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a785b5 elementor-widget elementor-widget-text-editor\" data-id=\"2a785b5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Source: Vividata, winter survey 2022, Quebec fr., 18+<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18859e9c elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"18859e9c\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-31599c6b elementor-widget elementor-widget-heading\" data-id=\"31599c6b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-medium\">Taking things further with programmatic<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a1808fb elementor-widget elementor-widget-text-editor\" data-id=\"7a1808fb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">As opposed to other platforms, programmatic provides access to premium display inventory, and not only what remains unsold. Added to this are the following:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p><ul><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">increased flexibility for fast activations and changes to creative in real time;<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">precise targeting based on mobile databases (e.g., journey of targeted consumers);<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">precise measurement of effectiveness (impressions, recall, attribution, etc.) for calculating return on investment.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-75f2947b elementor-widget elementor-widget-heading\" data-id=\"75f2947b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-medium\">Programmatic is carving out a prime position for itself\n\n\n\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-210ed1e0 elementor-widget elementor-widget-image\" data-id=\"210ed1e0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/quebecorem.jnv.dev\/wp-content\/uploads\/2022\/07\/Capture-decran-2022-03-17-144607.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Programmatic is carving out a prime position for itself\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjY0NTQsInVybCI6Imh0dHBzOlwvXC9xdWViZWNvcmV4cGVydGlzZW1lZGlhLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyMlwvMDdcL0NhcHR1cmUtZGVjcmFuLTIwMjItMDMtMTctMTQ0NjA3LnBuZyJ9\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1370\" height=\"236\" src=\"https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/07\/Capture-decran-2022-03-17-144607.png\" class=\"attachment-full size-full wp-image-26454\" alt=\"Programmatic is carving out a prime position for itself\" srcset=\"https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/07\/Capture-decran-2022-03-17-144607.png 1370w, https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/07\/Capture-decran-2022-03-17-144607-300x52.png 300w, https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/07\/Capture-decran-2022-03-17-144607-1024x176.png 1024w, https:\/\/quebecorexpertisemedia.com\/wp-content\/uploads\/2022\/07\/Capture-decran-2022-03-17-144607-768x132.png 768w\" sizes=\"(max-width: 1370px) 100vw, 1370px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fd1b7b7 elementor-widget elementor-widget-text-editor\" data-id=\"fd1b7b7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Source: Webinaire Adclub Video Everywhere Canada, June 2021. DPAA Benchmarking survey.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The future of OOH is definitely digital! Through the mobilization of a number of contextualized data, digital display enables adapted messages to be broadcast based on what\u2019s going on in that particular place and at that particular time. It\u2019s a solution that offers notable benefits in terms of advertising relevance.&nbsp; OOH is bouncing back Digital [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":25605,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[103],"tags":[],"class_list":["post-26443","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-trends"],"acf":[],"_links":{"self":[{"href":"https:\/\/quebecorexpertisemedia.com\/en\/wp-json\/wp\/v2\/posts\/26443","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/quebecorexpertisemedia.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/quebecorexpertisemedia.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/quebecorexpertisemedia.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/quebecorexpertisemedia.com\/en\/wp-json\/wp\/v2\/comments?post=26443"}],"version-history":[{"count":0,"href":"https:\/\/quebecorexpertisemedia.com\/en\/wp-json\/wp\/v2\/posts\/26443\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/quebecorexpertisemedia.com\/en\/wp-json\/wp\/v2\/media\/25605"}],"wp:attachment":[{"href":"https:\/\/quebecorexpertisemedia.com\/en\/wp-json\/wp\/v2\/media?parent=26443"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/quebecorexpertisemedia.com\/en\/wp-json\/wp\/v2\/categories?post=26443"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/quebecorexpertisemedia.com\/en\/wp-json\/wp\/v2\/tags?post=26443"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}