{"id":26292,"date":"2022-05-26T15:19:00","date_gmt":"2022-05-26T19:19:00","guid":{"rendered":"https:\/\/quebecorem.jnv.dev\/?p=26292"},"modified":"2022-09-23T11:04:46","modified_gmt":"2022-09-23T15:04:46","slug":"qr-code","status":"publish","type":"post","link":"https:\/\/quebecorexpertisemedia.com\/en\/qr-code","title":{"rendered":"QR code"},"content":{"rendered":"\t\t
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The QR code rises from the ashes<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Who would\u2019ve thought? Once considered more trouble than it was worth, the QR code turned out to be a key piece of technology during the pandemic. Fully integrated into our habits, \u201cscanning\u201d became second nature for Quebecers\u2014from vaccine passports to restaurant orders to logging on to online accounts. Nowadays, the QR code is an integral part of consumption for three out of five Canadians<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Turning something old into something new: a look back at the QR code\n\n\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Sources: Le Devoir, \u200bTechnologie: code QR, le grand r\u00e9cit du petit carr\u00e9, October 2021 \/ Supermarket News, QR codes: A technology that’s ready to connect retailers with shoppers, May 2022<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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A payment solution in full bloom<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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If QR codes were long left in the shadows, it was partly because the mobile economy needed to catch up before the technology could reveal its full potential.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Payment by QR code, a hefty phenomenon\n\n\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Source: Juniper Research, QR Code Payments to Reach $3 Trillion Globally by 2025, May 2022<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Various retailers have adopted payment by QR code. And consumers\u2014particularly young adults\u2014are fond of the solution. In the United States, the Walmart Pay<\/em> app boasts some 22 million users each month, whereas Starbucks\u2019 app is the country\u2019s 2nd<\/sup> most-used payment app.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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A dominating technology in several international markets\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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An unexpected marketing tool<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Already used by food brands, on their packages, to provide information to consumers, the humble QR code reached a turning point when it comes to being used for marketing purposes.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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The use of QR codes brings many positives\n\n\n\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Source: Service Mobile, Les QR codes sont-ils toujours d\u2019actualit\u00e9 ?, May 2022<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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For advertisers, the QR code is also a great way to highlight their brand image<\/strong> through more in-depth interactions with consumers.<\/p>

In fact, the creative possibilities go far beyond the pixelized square, as demonstrated by the firm Takeoff, which develops artistic QR codes matching renowned advertisers\u2019 brands. And this strategy pays off: \u201cconnected\u201d experiences reportedly generate a 20%<\/strong> sales increase.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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QR codes on TV: for enhanced ad campaigns\n\n\n\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Source: Media in Canada, Media buyers weigh in on the QR code comeback, February 2022<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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On your phones. Get set. Scan!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Additional sources: The Hamilton Spectator, Pandemic gives QR codes a second wind in the food industry, September 2021\/ Isarta, Le code QR : une nouvelle forme d\u2019art?, April 2022 \/ The Connected Packaging Summit, August 2021<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

The QR code rises from the ashes Who would\u2019ve thought? Once considered more trouble than it was worth, the QR code turned out to be a key piece of technology during the pandemic. Fully integrated into our habits, \u201cscanning\u201d became second nature for Quebecers\u2014from vaccine passports to restaurant orders to logging on to online accounts. […]<\/p>\n","protected":false},"author":1,"featured_media":24739,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[108],"tags":[],"class_list":["post-26292","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-medias-innovations-and-marketing"],"acf":[],"_links":{"self":[{"href":"https:\/\/quebecorexpertisemedia.com\/en\/wp-json\/wp\/v2\/posts\/26292","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/quebecorexpertisemedia.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/quebecorexpertisemedia.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/quebecorexpertisemedia.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/quebecorexpertisemedia.com\/en\/wp-json\/wp\/v2\/comments?post=26292"}],"version-history":[{"count":0,"href":"https:\/\/quebecorexpertisemedia.com\/en\/wp-json\/wp\/v2\/posts\/26292\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/quebecorexpertisemedia.com\/en\/wp-json\/wp\/v2\/media\/24739"}],"wp:attachment":[{"href":"https:\/\/quebecorexpertisemedia.com\/en\/wp-json\/wp\/v2\/media?parent=26292"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/quebecorexpertisemedia.com\/en\/wp-json\/wp\/v2\/categories?post=26292"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/quebecorexpertisemedia.com\/en\/wp-json\/wp\/v2\/tags?post=26292"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}