Quebecor's new 360 marketing intelligence platform

DUO Q•ID, what is it?

A scalable technological solution that uses first party data from Quebecor and data from established partners to generate superior audience understanding from the analyzed segments.

A few simple steps

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Selection and in-depth analysis of a segment


Exclusive and detailed portrait of media consumption

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Portrait of affinities with our brands and platforms


More informed media strategy development!

DUO Q•ID allows you to:

Synergy between Quebecor and the advertiser

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We work in collaboration with and for you


Results genuinely suited to your targets


Get reliable first-party data in real time
segments available

14 custom segments

QUEBECOR INSIGHTS is agroup of segments imagined and developed by ourteams of in-house experts. They reflect the profiles of Quebecers most requested by advertisers.

26 common audience segments

for advertisers

THINK TV is a Canadian marketing and research association dedicated to the advancement and promotion of television television. 

57 lifestyles

Segments of arenowned Canadian firm built using privacy-respecting data that captures Quebec demographics, lifestyles and values.

Contact your Account Manager to learn more about the platform and optimize your 360 purchases.

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