Quebecor's new 360 marketing intelligence platform
DUO Q•ID, what is it?
A scalable technological solution that uses first party data from Quebecor and data from established partners to generate superior audience understanding from the analyzed segments.
A few simple steps
1
Selection and in-depth analysis of a segment
2
Exclusive and detailed portrait of media consumption
3
Portrait of affinities with our brands and platforms
4
More informed media strategy development!
DUO Q•ID allows you to:
- Identify precisely where your targets are in our ecosystem of brands and platforms
- Get a detailed portrait of their media consumption habits and interests
- Create more strategic activations in Quebecor's media by identifying the most promising platforms: digital, television, display, and print
- Increase the performance of your campaigns by refining your strategy and your media purchases
Synergy between Quebecor and the advertiser
Support
We work in collaboration with and for you
Transparency
Precision
14 custom segments
QUEBECOR INSIGHTS is agroup of segments imagined and developed by ourteams of in-house experts. They reflect the profiles of Quebecers most requested by advertisers.
26 common audience segments
for advertisers
THINK TV is a Canadian marketing and research association dedicated to the advancement and promotion of television television.
57 lifestyles
Segments of arenowned Canadian firm built using privacy-respecting data that captures Quebec demographics, lifestyles and values.