Quebecor's new 360 marketing intelligence platform
DUO Q•ID, what is it?
A scalable technological solution that uses first party data from Quebecor and data from established partners to generate superior audience understanding from the analyzed segments.
A few simple steps
Selection and in-depth analysis of a segment
Exclusive and detailed portrait of media consumption
Portrait of affinities with our brands and platforms
More informed media strategy development!
DUO Q•ID allows you to:
Synergy between Quebecor and the advertiser
We work in collaboration with and for you
14 custom segments
QUEBECOR INSIGHTS is agroup of segments imagined and developed by ourteams of in-house experts. They reflect the profiles of Quebecers most requested by advertisers.
19 common audience segments
THINK TV is a Canadian marketing and research association dedicated to the advancement and promotion of television television.
Segments of arenowned Canadian firm built using privacy-respecting data that captures Quebec demographics, lifestyles and values.